Last reviewed 11 November 2026

Website and account readiness

Website readiness: get your site and accounts in order before you apply.

Most stalled applications trace back to preparation gaps: unclear ownership, thin pages, missing privacy notices or a messy ad setup. We help you find and fix them first.

Request a readiness review →See the checklist

What we review

Six areas that decide readiness

None of this is glamorous, but each item is something a provider can and does check.

Site and ownership details

Your domain, who controls it, how it's verified and whether the details match across accounts.

Content and policy review

Originality, usefulness, key pages and any content that may conflict with common provider policies.

Traffic sources and geography

Where visitors come from, whether the mix is sensible, and any sources likely to raise quality questions.

Privacy and consent

Ad setup and files

Current tags, placements, ads.txt and sellers.json, plus any leftovers from earlier ad networks.

Ad Manager structure

Network configuration, ad unit hierarchy and inventory structure, reviewed before the next step.

Preparation checklist

What to gather and what we'll check

Have ready

Website URL and ownership details
Monthly pageviews and top audience countries
Main traffic sources
Current ad networks and recent revenue history
Any existing Ad Manager, AdSense or AdMob access

We'll review

Content originality and usefulness
Privacy policy, terms and cookie notice
ads.txt and sellers.json status
Ad placements and page experience
Traffic quality signals

How it works

From messy to ready

Collect the details

You share the basics above.

Readiness review

We go through each area and note what's fine, what's risky and what's missing.

Fix the gaps

A short, prioritized list of changes you can make yourself or with your developer.

Move on with confidence

Once the basics are solid, we can discuss the right provider conversation.

Want this checked for your site? A member of our team reviews it and replies personally, with no obligation.

Get a free site review →

Plain-English guide

What a website readiness review checks

A website readiness review looks at your site the way a monetization partner or Google reviewer would, so you can fix problems before you apply. Most rejections and delays come from avoidable issues: thin pages, missing policies, unclear ownership, a broken ads.txt file or traffic that raises questions.

The five areas we review

Content: original, useful pages with a clear purpose and nothing that conflicts with Google's publisher policies.
Trust pages: about, contact, privacy and terms pages, linked from every page.
Traffic: sensible sources and geography, with no bought or incentivized visits.
Consent and privacy: a consent setup suited to where your visitors are.
Ad setup and accounts: a clean ads.txt file, sensible ad density, and matching ownership details across your site and Google accounts.

You can start on your own with our website checklist before applying for AdX, and if AdSense has already rejected the site, read how to fix a low value content rejection.

Good questions

Website readiness questions

Do I already need an Ad Manager account?

Not necessarily. We can review what you have and explain what would be needed for the route you're considering.

Is there a cost for the review?

The initial conversation is free. If a service later involves fees or a revenue share, those terms are explained before you agree.

From the blog

Guides on this topic

Every AdSense approval guide in reading order →

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Website readiness: get your site and accounts in order before you apply.