Google AdX and MCM guides
Google AdX isn't something you sign up for. You reach it through Google Ad Manager, either directly or through an MCM partner, and each step has its own checks. These guides take you through it in order, from what AdX is and how it differs from AdSense to what partners look for and what to agree before you accept an invitation.
Start here, then go deeper
- AdX vs AdSense, the Real Differences for Publishers
- How to Get Google AdX Access as a Publisher
- Applying for AdX? Meet the Google AdX Requirements First
Want a hand with your own setup? See how MH AdX helps with Google AdX Invitation via MCM and Eligibility.
AdX vs AdSense, the Real Differences for Publishers
AdX vs AdSense compared for publishers: access, revenue share, floors, deals, payments and reports, with the net maths to run before you switch.
Read the guide · 12 min →
How to Get Google AdX Access as a Publisher
How to get Google AdX access as a publisher: direct accounts vs MCM partners, what partners check, the invitation steps and what to agree before you accept.
Read the guide · 12 min →
Applying for AdX? Meet the Google AdX Requirements First
Applying for AdX? Check the Google AdX requirements for content, consent, traffic, page speed, ads.txt and accounts, with a printable checklist.
Read the guide · 11 min →