Native SDK integration
Lightweight SDKs for iOS (Swift and Objective-C) and Android (Kotlin and Java) with minimal impact on app size.
- iOS SDK v10+
- Android SDK v22+
- Under 1MB footprint
- Background initialization
Last reviewed
App monetization
App monetization that respects your players and your retention.
Mediation, rewarded video and in-app formats for iOS and Android, with lightweight SDKs, privacy tools and reporting built around eCPM, ARPU and user cohorts.
95%+Fill rate reported
40–60%Rewarded ARPU uplift reported
<200msSDK load time
iOS + AndroidFull platform support
Mobile ad technology
What strong app monetization includes
The pieces that matter once your app has real users.
Rewarded video
Premium rewarded formats with flexible reward systems and custom placements.
- Full-screen rewarded
- Banner rewarded
- Reward callbacks
- A/B testing
Ad mediation
Google AdMob mediation across 15+ networks using waterfall and real-time bidding, with automatic optimization.
- AdMob mediation
- 15+ ad networks
- Waterfall plus RTB
- Auto optimization
Multiple ad formats
Banner, interstitial, native, rewarded and app-open ads in responsive, adaptive sizes.
- Banner 320×50, 728×90
- Interstitial full-screen
- Native ads
- App open ads
Real-time analytics
In-app dashboards for revenue, impressions, eCPM and ARPU, with user segmentation.
- Revenue tracking
- User cohorts
- A/B test results
- Export capabilities
Compliance and privacy
Privacy-first architecture with consent management and support for children’s-privacy rules.
- GDPR-ready
- CCPA-compliant
- COPPA support
- Consent SDK
Ad formats
In-app formats and typical durations
Format choice affects retention as much as revenue. We discuss placement before anything ships.
Rewarded video
15–30sFull-screen rewarded videos with custom reward callbacks.
Interstitial
300×250 and largerFull-screen display ads suited to natural app transitions.
Banner ads
320×50, 728×90Top, bottom or inline banners with responsive sizing.
Native ads
VariableContent-matched native ads with custom templates.
App open
Full-screenSplash-screen ads shown on app launch.
Rewarded interstitial
30–60sA hybrid of reward and interstitial formats.
Who it suits
App categories we work with
Gaming apps
Rewarded video for lives, boosts and unlocks; interstitials between levels; banners for steady revenue.
Rewarded ARPU uplift reported: 40–60%Entertainment apps
Music, video and streaming apps using premium rewarded formats and native integration.
Content apps
News, blog and reading apps with in-article native and non-intrusive banners.
E-commerce apps
Shopping and retail apps using native product ads and reward-based monetization.
Education apps
Learning apps offering rewarded access to premium content, with children’s-privacy support.
Social apps
Community apps with native feed integration and user-friendly formats.
How it works
From integration to optimization
01
Review your app
Platform, genre, audience countries, current ad units and any existing mediation or policy issues.
02
Plan formats and placements
Decide where ads belong, which formats to use and how rewards should work.
03
Integrate and test
SDK and AdMob mediation setup, consent flow and test builds before release.
04
Measure and refine
Track eCPM, ARPU and retention by cohort, then adjust placements and demand.
Want this checked for your app? A member of our team reviews it and replies personally, with no obligation.
Get a free site review →Plain-English guide
How app monetization works
App monetization means earning from the ads shown inside your iOS or Android app, usually by letting several ad networks compete for each ad request through mediation. The formats you choose, and where they appear in the app, matter as much as the networks, because ads that interrupt at the wrong moment hurt retention.
Common in-app formats
- Banners: small, persistent ads, simple to add but low impact.
- Interstitials: full-screen ads at natural breaks, such as between levels.
- Rewarded ads: the user chooses to watch an ad in return for an in-app reward.
- Native and app-open ads: ads styled to fit the app, or shown when the app opens.
Setup basics
Mediation, for example AdMob mediation, decides which network fills each request. You also need an app-ads.txt file on the developer website listed in your store page, so buyers can confirm who may sell your inventory; the IAB Tech Lab ads.txt specification covers both files. Respect each platform's placement policies, since accidental clicks count as invalid traffic.
Good questions
App monetization questions
Which platforms are supported?
iOS and Android. Native SDKs are available for both, and mediation can connect multiple demand sources.
Will ads hurt my retention?
Poorly placed ads can. We favor opt-in rewarded formats and measure retention by cohort so placement decisions rest on data.
Can you help if my AdMob account has limits?
We can discuss mediation and partner routes where appropriate.
Is this suitable for apps aimed at children?
Children’s-privacy requirements such as COPPA need extra care. Tell us your audience up front so formats and consent are planned accordingly.
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