Programmatic advertising guides
Programmatic is how most of your ad impressions get sold: an auction that runs in a fraction of a second every time a page loads. These guides explain it from your side of the table, so you know who is bidding, how the auction picks a winner and which settings actually change what you earn.
Start here, then go deeper
- Programmatic Advertising for Publishers in Plain English
- How an Ad Auction Works for Website Publishers
- What Is a Supply Side Platform? A Publisher Guide
- DSP vs SSP Explained From the Publisher's Side
- Programmatic Display Advertising Explained for Publishers
- Prebid.js Setup Guide for Publishers, Step by Step
- Programmatic Media Buying Explained for Publishers
- DMP for Publishers and When You Actually Need One
- Contextual Advertising Explained for Website Publishers
- What Are Third Party Cookies? A Guide for Publishers
- Walled Garden Advertising Explained for Publishers
- Real Time Bidding Explained for Website Publishers
- Ad Network vs Ad Exchange for Publishers Explained
- What Is Bid Shading? A Plain Guide for Publishers
- Privacy Sandbox for Publishers After Google Retired It
- What Is a Universal ID? A Guide for Publishers
- First Party Data Strategy for Publishers (2026 Guide)
- What Is Cookie Syncing? A Plain Guide for Publishers
- Bidstream Data Explained for Publishers (2026 Guide)
- Traffic Shaping in Programmatic Advertising for Publishers
Want a hand with your own setup? See how MH AdX helps with Header Bidding with Prebid.js for Publishers.
Programmatic Advertising for Publishers in Plain English
Programmatic advertising for publishers explained: how the auction works, who takes a cut, which deal types pay more, and what to set up on your own site.
Read the guide · 14 min →
How an Ad Auction Works for Website Publishers
How does an ad auction work? Follow one impression from page load to the winning bid, see who bids and how the price is set, and learn what publishers control.
Read the guide · 13 min →
What Is a Supply Side Platform? A Publisher Guide
What is a supply side platform? How an SSP sells your ad space, the settings that change what you earn, real SSP examples and how to choose one, for publishers.
Read the guide · 12 min →
DSP vs SSP Explained From the Publisher's Side
DSP vs SSP for publishers: what a demand-side platform does, how it meets your SSP in each auction, who takes which fee, and what DSPs check before they bid.
Read the guide · 13 min →
Programmatic Display Advertising Explained for Publishers
Programmatic display advertising for publishers: how banner slots are sold in real-time auctions, how it differs from display ads, and what raises what you earn.
Read the guide · 15 min →
Prebid.js Setup Guide for Publishers, Step by Step
Prebid.js setup for publishers: build your own file, add bidders, match price granularity to Ad Manager line items, then test every bid before launch.
Read the guide · 17 min →
Programmatic Media Buying Explained for Publishers
What is programmatic media buying, how do buyers purchase your ad space, and what do they check first? A plain 2026 guide for website publishers who sell ads.
Read the guide · 13 min →
DMP for Publishers and When You Actually Need One
A DMP for publishers explained: what a data management platform does, DMP vs CDP vs DSP, the built-in options that replace one, and when buying a DMP pays off.
Read the guide · 13 min →
Contextual Advertising Explained for Website Publishers
What is contextual advertising, how do buyers target your pages by topic, and which signals should you send them? A plain 2026 guide for website publishers.
Read the guide · 14 min →
What Are Third Party Cookies? A Guide for Publishers
What are third party cookies, how does ad tech use them, and what does Chrome's 2025 decision mean for your ad revenue? A plain guide for website publishers.
Read the guide · 13 min →
Walled Garden Advertising Explained for Publishers
Walled garden advertising explained from the publisher side: how Google, Meta and Amazon keep data in, and how open-web sites win budgets back.
Read the guide · 13 min →
Real Time Bidding Explained for Website Publishers
What is real time bidding and how does it work? See what a bid request holds, how the auction picks a winner and which RTB settings publishers control.
Read the guide · 12 min →
Ad Network vs Ad Exchange for Publishers Explained
Ad network vs ad exchange for publishers: how each one sells your ad space, who sets the price, what each costs you, and when to move from a network to an exchange.
Read the guide · 11 min →
What Is Bid Shading? A Plain Guide for Publishers
What is bid shading, why do buyers lower their bids in first-price auctions, and what can you do about it? A plain guide for publishers, with a worked example.
Read the guide · 12 min →
Privacy Sandbox for Publishers After Google Retired It
Privacy Sandbox for publishers, after Google retired it. Which parts are gone, which still matter, and what to remove or keep in your ad stack.
Read the guide · 11 min →
What Is a Universal ID? A Guide for Publishers
What is a universal ID, how do SharedID, UID2 and PPID work, and do you still need one now Chrome keeps cookies? A publisher guide with Prebid setup steps.
Read the guide · 14 min →
First Party Data Strategy for Publishers (2026 Guide)
A first party data strategy for publishers that lifts ad revenue: consent, collection, segments, PPID, Prebid and deals, with a setup table and checklist.
Read the guide · 12 min →
What Is Cookie Syncing? A Plain Guide for Publishers
What is cookie syncing, how do sync pixels match IDs between SSPs and DSPs, and what does it cost your pages? A plain 2026 guide for website publishers.
Read the guide · 14 min →
Bidstream Data Explained for Publishers (2026 Guide)
Bidstream data explained for publishers: what each bid request reveals, who keeps it, and the Prebid and Ad Manager settings that limit what you share.
Read the guide · 11 min →
Traffic Shaping in Programmatic Advertising for Publishers
Traffic shaping explained for publishers: who filters your bid requests, how it changes your bids, and the Prebid and supply path steps you control.
Read the guide · 12 min →