Last reviewed

Web monetization

Website monetization, set up properly and tuned continuously.

Google AdX access routes, Prebid.js header bidding, viewability-aware refresh and real-time reporting for websites of every size, managed by a team you can actually reach.

Discuss your website →See technical details
35–45%Average revenue increase reported by partners
70%+Viewability rate reported
15+SSP and demand partners
LowAverage IVT, with traffic checks built in
What's included

Everything website monetization needs

Six working parts that fit together, from the auction to the dashboard.

Header bidding

Prebid.js integration with 15+ demand partners. Client-side and server-side options, tuned for page speed.

  • Prebid.js v11+
  • Google Ad Manager integration
  • OpenRTB 2.5
  • Dynamic timeout optimization

Smart ad refresh

Refresh logic driven by viewability and engagement, built to respect the Better Ads Standards.

  • Viewability-based refresh
  • User engagement tracking
  • Frequency capping
  • Performance thresholds

Real-time analytics

Granular reporting with custom date ranges, segmentation and exports.

  • Revenue by placement
  • Device and geo breakdowns
  • Ad format performance
  • Real-time updates

Advanced ad formats

Responsive, sticky, in-article, in-feed and native units that protect your layout and load speed.

  • AMP support
  • Responsive design
  • Lazy loading
  • LCP optimization

IVT protection

Bot detection, ads.txt enforcement and sellers.json transparency, working alongside MCM partners.

  • Low average IVT
  • Real-time filtering
  • Traffic validation
  • Fraud prevention

AdOps management

Round-the-clock monitoring, A/B testing and a dedicated contact for your account.

  • Yield optimization
  • A/B testing suite
  • Alert system
  • Performance reviews
Technical specifications

How the stack is put together

The integration details most publishers and developers ask about first.

Integration

  • Prebid.js v11+ (latest stable)
  • Google Ad Manager 360 integration
  • OpenRTB 2.5 protocol
  • Client-side and server-side (Prebid Server)

Implementation

  • Single-line script installation
  • Works with any platform
  • API access for custom integrations

Reported benchmarks

  • Viewability rate: 70%+
  • Average IVT rate: low
  • Page-speed impact kept minimal by lazy loading

Demand and SSP partners

Google AdXMagnitePubMaticOpenXIndex ExchangeXandrCriteoTripleLiftSharethroughSovrnand more
Ad formats

Supported formats and sizes

Pick the units that suit your layout. Not every format suits every site.

Responsive display

Adaptive

Adapts automatically to its container.

Sticky bottom

320×50, 320×100

Mobile-optimized sticky unit.

In-article

Responsive

Native article integration.

In-feed

Responsive

Sits inside your feed like a regular post.

Display banners

728×90, 300×250, 320×50

Standard display units.

Native ads

Variable

Content-matched native units.

AMP ads

Responsive

AMP-optimized formats.

Video pre-roll

16:9, 4:3

In-stream video.

Programmatic guaranteed

Custom

Direct deal support.

Who it suits

Built for publishers like you

News publishers

High-traffic news sites that benefit from real-time bidding and premium demand for quality content.

Gaming sites

Engaged audiences and mobile-heavy traffic that suit optimized mobile formats.

E-commerce

Product-page monetization with native placements that fit a shopping experience.

Blogs and content

Creators with long-form content and natural in-article placements.

Media sites

Video-led sites using pre-roll and CTV-ready infrastructure.

1M+ monthly pageviews

Larger sites that need custom solutions and a dedicated account manager.

How it works

From first conversation to live ads

01

Share your site

Your URL, audience countries, traffic sources, niche and current monetization setup.

02

Review the fit

We check placements, ad stack, ads.txt and policy readiness, and discuss the partners that fit.

03

Implement and test

Tags, header bidding and ad units are configured and checked before going fully live.

04

Monitor and optimize

Ongoing reporting, tests and reviews so the setup keeps improving.

Want this checked for your website? A member of our team reviews it and replies personally, with no obligation.

Get a free site review →
Plain-English guide

How website monetization works

Website monetization means selling the ad space on your pages to advertisers, usually through automated auctions that run in a fraction of a second as each page loads. Your revenue depends on how many buyers compete for each impression, how valuable your audience is to them, and how well your pages show ads without hurting the visitor's experience.

The pieces of a typical setup

  • An ad server, usually Google Ad Manager, decides which ad fills each slot.
  • Demand sources compete to fill it: Google AdX (for most publishers through an MCM partner), header bidding partners, and any direct deals.
  • ads.txt tells buyers which companies may sell your inventory, as set out in the IAB Tech Lab ads.txt specification. Our ads.txt guide explains it line by line.
  • Consent tools collect visitors' privacy choices where the law or the platform requires it.

What moves revenue up or down

Audience location, content topic, season, ad viewability, page speed and ad layout all matter, and they interact. More ads on a page don't always mean more revenue: slow, cluttered pages lower viewability and can push visitors away. That's why we look at the whole page, not just the ad tags, and why Google's Core Web Vitals are part of every review.

Good questions

Website monetization questions

Can any website use this?

Fit depends on content quality, traffic quality, geography and the requirements of the relevant provider. A short review tells us quickly.

Will header bidding slow my site?

It can if it's set up badly. Dynamic timeouts, lazy loading and a lightweight script keep the impact small, and we measure it rather than assume.

How is traffic quality handled?

Bot detection, traffic-source validation, ads.txt and sellers.json checks run alongside your setup. See our compliance and IVT page for detail.

Included with MH AdX

MH Shield comes with every MH AdX website setup. It keeps bots and click bombing away from your ads before they load.

See MH Shield →
From the blog

Guides on this topic

Ad operations

sellers.json Explained and How to Check Your Entry

What sellers.json is, what each field means, how it pairs with ads.txt, and how publishers check and fix a confidential or missing sellers.json entry.

Read the guide · 10 min →
Revenue

Interstitial Ads CPM and How to Test Them Safely

Why interstitial ads CPM runs higher than banners, what sourced data shows, Google's interstitial ad rules for web and AdMob, and how to test without losing RPM.

Read the guide · 11 min →
Ad operations

Banner Ad Sizes Publishers Should Use in 2026

The standard banner ad sizes Google and the IAB list, which ones get the most demand, which to drop, and how to set multi-size slots without layout shift.

Read the guide · 13 min →
Ad operations

How to Monetize a Website With 8 Revenue Models

How to monetize a website: 8 revenue models compared by traffic stage, plus the ad setup (AdSense, Ad Manager, ads.txt, consent) that buyers check first.

Read the guide · 14 min →
Ad operations

How to Set Up ads.txt and Fix Common Errors

A plain-English guide to ads.txt: what each line means, where the file goes, how to add partner lines, and how to fix the warnings that cost publishers revenue.

Read the guide · 11 min →

Every Ad formats and layout guide in reading order →

Keep exploring

Related solutions

Header bidding and demand

Prebid.js auctions, demand partners and latency trade-offs explained.

Learn more →

Reporting and yield

The metrics that matter: fill, viewability, page RPM and payment reconciliation.

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Compliance and IVT awareness

Traffic quality, invalid-traffic awareness and policy-aware operations.

Learn more →