Google AdX access, through the right MCM partner.

Understand what Google AdX access can involve, whether your site is ready, and which partner routes may be worth exploring.

Request a free review See the criteria

$1,000USD received in each of two separate months, within the last three

<10%Invalid traffic (IVT) for our current screening

MCMPartner-led access routes, where available

What we help with

More than an invitation

Getting access is one step. Being ready for it, and running it well afterwards, is what keeps an account healthy.

Eligibility review

We compare your revenue history and traffic profile with the screening criteria we currently use, and tell you where you stand.

Traffic quality check

A look at invalid-traffic levels and traffic sources, since quality problems are a common reason applications stall.

Site and policy readiness

Content, key pages, privacy and consent, ads.txt and placements reviewed against typical provider policies.

Partner route discussion

Where programs such as Google MCM are available, we explain how they work and what to verify before agreeing to anything.

Account and Ad Manager setup

Ad Manager configuration, ad units and inventory structure planned so the account starts on solid ground.

Support after approval

Optimization, policy guidance and revenue troubleshooting continue once you're live, not just until approval.

Check your fit

Is your site ready for the next step?

Our current screening

$1,000 USD received in each of two separate months within the last three months
Less than 10% invalid traffic (IVT), at a level suitable for review
Partner-specific requirements may differ

Commonly reviewed by partners

Original, useful content and a policy-compliant site
Genuine traffic sources and sensible geography
Privacy policy and cookie consent in place
ads.txt present and correct
Clear site ownership and domain control

Want this checked for your site? A member of our team reviews it and replies personally, with no obligation.

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Plain-English guide

How Google AdX access works

Google AdX (Google Ad Exchange) is sold through Google Ad Manager, and most small and mid-sized publishers reach it through an MCM partner rather than a direct account. MCM, Multiple Customer Management, is Google's program that lets an approved partner invite publishers and manage their inventory or account inside Ad Manager.

What happens in an MCM invitation

The partner reviews your site, traffic and current setup.
Google sends you an invitation on the partner's behalf, which you accept from the email address you gave.
Google reviews your details and site; you add the partner's lines to ads.txt.
Ads serve once the review passes and the setup is live.

Google makes the final decision at every stage, so nobody can promise approval. Google's own MCM help page describes the program, and our guide on how to get Google AdX access walks through the questions to settle before you accept an invitation.

Good questions

AdX invitation questions

What are the current screening requirements?

For our current screening, publishers should have received at least $1,000 USD in two separate months within the last three months and have less than 10% invalid traffic. Partner-specific requirements may differ.

How much does it cost to discuss my website?

The initial conversation is free. If a particular service or partner arrangement has fees or a revenue share, those terms should be explained before you agree to proceed.

Which publishers can contact you?

We work with publishers worldwide. Fit depends on your content, traffic quality, geography, current monetization setup and the requirements of any relevant provider.

From the blog

Guides on this topic

Every Google AdX and MCM guide in reading order →

Keep exploring

Google AdX access, through the right MCM partner.