Guides to help publishers earn more from ads.
A new practical guide every day on AdX access, Ad Manager, ads.txt, header bidding, CTV, app monetization and getting your site ready to grow.
Latest guide
Traffic Shaping in Programmatic Advertising for Publishers
Traffic shaping explained for publishers: who filters your bid requests, how it changes your bids, and the Prebid and supply path steps you control.
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Google Discover Traffic for Publishers (2026 Guide)
Google Discover traffic for publishers explained: get eligible, read the Search Console report and earn more per visit with a page set up for one-click readers.
First Party Data Strategy for Publishers (2026 Guide)
A first party data strategy for publishers that lifts ad revenue: consent, collection, segments, PPID, Prebid and deals, with a setup table and checklist.
Bidstream Data Explained for Publishers (2026 Guide)
Bidstream data explained for publishers: what each bid request reveals, who keeps it, and the Prebid and Ad Manager settings that limit what you share.
What Is a Universal ID? A Guide for Publishers
What is a universal ID, how do SharedID, UID2 and PPID work, and do you still need one now Chrome keeps cookies? A publisher guide with Prebid setup steps.
What Is a Supply Side Platform? A Publisher Guide
What is a supply side platform? How an SSP sells your ad space, the settings that change what you earn, real SSP examples and how to choose one, for publishers.
Real Time Bidding Explained for Website Publishers
What is real time bidding and how does it work? See what a bid request holds, how the auction picks a winner and which RTB settings publishers control.
Privacy Sandbox for Publishers After Google Retired It
Privacy Sandbox for publishers, after Google retired it. Which parts are gone, which still matter, and what to remove or keep in your ad stack.
What Is Cookie Syncing? A Plain Guide for Publishers
What is cookie syncing, how do sync pixels match IDs between SSPs and DSPs, and what does it cost your pages? A plain 2026 guide for website publishers.
What Is Bid Shading? A Plain Guide for Publishers
What is bid shading, why do buyers lower their bids in first-price auctions, and what can you do about it? A plain guide for publishers, with a worked example.
Ad Network vs Ad Exchange for Publishers Explained
Ad network vs ad exchange for publishers: how each one sells your ad space, who sets the price, what each costs you, and when to move from a network to an exchange.
How an Ad Auction Works for Website Publishers
How does an ad auction work? Follow one impression from page load to the winning bid, see who bids and how the price is set, and learn what publishers control.
Programmatic Media Buying Explained for Publishers
What is programmatic media buying, how do buyers purchase your ad space, and what do they check first? A plain 2026 guide for website publishers who sell ads.
Contextual Advertising Explained for Website Publishers
What is contextual advertising, how do buyers target your pages by topic, and which signals should you send them? A plain 2026 guide for website publishers.
What Are Third Party Cookies? A Guide for Publishers
What are third party cookies, how does ad tech use them, and what does Chrome's 2025 decision mean for your ad revenue? A plain guide for website publishers.
Programmatic Display Advertising Explained for Publishers
Programmatic display advertising for publishers: how banner slots are sold in real-time auctions, how it differs from display ads, and what raises what you earn.
Prebid.js Setup Guide for Publishers, Step by Step
Prebid.js setup for publishers: build your own file, add bidders, match price granularity to Ad Manager line items, then test every bid before launch.
DMP for Publishers and When You Actually Need One
A DMP for publishers explained: what a data management platform does, DMP vs CDP vs DSP, the built-in options that replace one, and when buying a DMP pays off.
Programmatic Advertising for Publishers in Plain English
Programmatic advertising for publishers explained: how the auction works, who takes a cut, which deal types pay more, and what to set up on your own site.
DSP vs SSP Explained From the Publisher's Side
DSP vs SSP for publishers: what a demand-side platform does, how it meets your SSP in each auction, who takes which fee, and what DSPs check before they bid.
Walled Garden Advertising Explained for Publishers
Walled garden advertising explained from the publisher side: how Google, Meta and Amazon keep data in, and how open-web sites win budgets back.
AdX vs AdSense, the Real Differences for Publishers
AdX vs AdSense compared for publishers: access, revenue share, floors, deals, payments and reports, with the net maths to run before you switch.
1 Million Impressions per Month, How Much You Earn
What 1 million impressions per month really pays a website: the RPM formula, impressions vs page views, a revenue table and the factors that move the number.
What Is eCPM and How Publishers Calculate It
What eCPM means for web and app publishers: the formula, a worked example, how AdMob and Ad Manager report eCPM, and why it moves when fill or floors change.