Last reviewed 11 November 2026

Partner onboarding

Settle the important questions before partner onboarding.

Access, permissions, revenue share, deductions, payment timing, support and exit terms should be clear before you sign anything. We help you ask the right questions.

Talk about onboarding →Question checklist

Up to 95/5Publisher-first revenue-share options

6Topics to settle before you onboard

WorldwidePublisher inquiries welcome, subject to fit

What to settle

Six topics that cause the most surprises

Each is easy to agree at the start and painful to argue about later.

Access and permissions

Which accounts and permissions a provider needs, why they need them and how access can be removed.

Revenue share and deductions

The exact split, any fees, and every deduction that may apply.

Payment timing

Currency, payment threshold, payment schedule and what happens if a payment is delayed.

Support and responsibilities

Named contacts, response expectations and who is responsible for which task.

Reporting visibility

Access to your own data so you can verify numbers independently.

Exit and transition

Termination rights and the steps required to move away without losing your setup.

Use this checklist

Questions to ask any provider

Ask before you agree

Who is the legal entity, and who are the named contacts?
Which permissions do you need on my accounts, and why?
What's the revenue share, and which deductions apply?
When and how will I be paid, and in which currency?
What happens if I want to leave?

How it works

The onboarding process, from introduction to live account

Introduction

A short conversation about your site, traffic and goals.

Fit review

We check readiness and discuss which provider routes might suit you.

Agree the terms

Revenue share, fees, payment terms and exit conditions are agreed before you commit.

Setup

Account configuration, ads.txt, tags and consent are put in place and tested.

Ongoing support

Optimization, reporting reviews and policy guidance after launch.

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Plain-English guide

What to agree before onboarding with a partner

Onboarding with a monetization partner is a business agreement as well as a technical setup, so settle the commercial terms before you grant access or change your ad code. The most common surprises are revenue share deductions, payment timing and what happens to your accounts if you leave.

Get written answers on

Revenue share: the percentage the partner keeps, and whether it changes.
Deductions: how invalid traffic and other adjustments are handled.
Payments: schedule, minimum threshold, currency and method.
Access: which accounts the partner can see or change, and with what permission level.
Exit terms: notice period, final payment and how access is removed.

Verify the partner

Check that the partner appears in the seller file they ask you to reference. The IAB Tech Lab sellers.json standard explains how platforms list their sellers, and our ads.txt guide shows how the two files match. Never share passwords or one-time codes; a genuine partner uses proper account invitations instead, such as Google's MCM invitations.

Good questions

Partner onboarding questions

What revenue share can I expect?

Commercial terms depend on the inventory, partner and arrangement. Publisher-first options go up to 95/5 where available.

Do you need access to my accounts?

Only what's genuinely necessary, and we explain exactly what and why.

Which provider will I actually work with?

It depends on the inventory and route. Before you agree, we explain which provider is involved, what they're responsible for and what MH AdX is responsible for.

Can I leave if it isn't working?

You should be able to. Termination rights and transition steps are part of what we ask you to confirm up front.

From the blog

Guides on this topic

Every ads.txt and sellers.json guide in reading order →

Keep exploring

Settle the important questions before partner onboarding.