Ad revenue and metrics guides
Ad dashboards are full of numbers that sound alike and mean different things. These guides start with the ways a website can earn, then explain each metric, what realistic earnings look like for your traffic and how to tell whether a change actually made you more money.
Start here, then go deeper
- How to Monetize a Website With 8 Revenue Models
- 1 Million Impressions per Month, How Much You Earn
- What Is eCPM and How Publishers Calculate It
- AdSense CPM vs RPM and What Really Moves Them
- Google Discover Traffic for Publishers (2026 Guide)
Want a hand with your own setup? See how MH AdX helps with Ad Revenue Reporting & Yield Optimization.
How to Monetize a Website With 8 Revenue Models
How to monetize a website: 8 revenue models compared by traffic stage, plus the ad setup (AdSense, Ad Manager, ads.txt, consent) that buyers check first.
Read the guide · 14 min →
1 Million Impressions per Month, How Much You Earn
What 1 million impressions per month really pays a website: the RPM formula, impressions vs page views, a revenue table and the factors that move the number.
Read the guide · 13 min →
What Is eCPM and How Publishers Calculate It
What eCPM means for web and app publishers: the formula, a worked example, how AdMob and Ad Manager report eCPM, and why it moves when fill or floors change.
Read the guide · 9 min →
AdSense CPM vs RPM and What Really Moves Them
AdSense CPM explained for publishers: how per-impression pay works, how CPM differs from RPM, the revenue-share maths and what really raises your earnings.
Read the guide · 12 min →
Google Discover Traffic for Publishers (2026 Guide)
Google Discover traffic for publishers explained: get eligible, read the Search Console report and earn more per visit with a page set up for one-click readers.
Read the guide · 12 min →