For websites
Websites and blogs
Get into Google AdX through MCM, then add Prebid header bidding so more buyers bid on every slot.
See website monetization →Google AdX and header bidding. More buyers on every slot.
We get publishers into Google AdX through MCM, then run Prebid header bidding so AdX and 15+ SSPs compete for every impression. One team handles it from setup to payout, for websites, apps and CTV.
Our network
Our partners
Ad-tech and publisher-services companies in the MH AdX network.
Publisher monetization
H&T GAMINGAdTech solutions
AdTech & monetization
Premium ad monetization
Monetization partner
IAS AcademyPublisher services
Partner performance snapshot
2B+
Monthly ad impressions
600+
Active publishers
$1M+
Monthly revenue generated
35–45%
Average revenue increase reported
70%+
Viewability rate reported
What we do9 services
Everything between your inventory and the highest bid.
Start with what you publish.
For apps
Mobile apps and games
AdMob mediation with rewarded, interstitial, native and app-open ads, set up with consent in place.
See app monetization →For CTV
Streaming and FAST channels
Ad pods and server-side ad insertion across Roku, Fire TV, Apple TV, Samsung and LG.
See CTV monetization →All services
Compare every service →Get Google demand
Google AdX and MCMWe check your site, apply with you, and the invitation lands in your own Ad Manager account.Site readiness reviewWhat to fix before you apply, from policy pages to ads.txt.Partner onboardingWhat to settle before you sign with any monetization partner.Compliance and IVTTraffic checks and policy work that keep your account in good standing.Grow ad revenue
Website monetizationDisplay, video and native formats, smart refresh and IVT protection.Header biddingPrebid with 15+ SSPs, bidding next to AdX on the same impression.App monetizationAdMob mediation with rewarded, interstitial, native and app-open ads.CTV and FASTAd pods and SSAI for Roku, Fire TV, Apple TV, Samsung and LG.Reporting and yieldRPM, fill, viewability and IVT for every slot, explained by a person.How it works
From first look to higher yield
- 01
Send us your site
Share your URL, where your traffic comes from and how you run ads today, through the contact form or WhatsApp.
- 02
Free site review
A member of our team checks traffic quality, policy pages and your current ad stack, then tells you which route fits.
- 03
Setup
We set up the right mix of AdX through MCM, Prebid header bidding, ads.txt and formats, and test it before it goes live.
- 04
Ongoing yield
Reporting on RPM, fill, viewability and IVT, with alerts and optimization reviews that show what to change next.
Included with MH AdX
MH Shield keeps bots away from your ads
Our invalid-traffic protection checks every pageview before ads load, so bots and repeated clicks never count against your Google account. It's free for MH AdX publishers, and our team sets it up.
- Scores every pageview
- Stops click bombing
- No cookies or IP addresses
ADX READINESS CHECK
Is your site ready for Google AdX?
For our current AdX invitation screening, publishers should be able to demonstrate:
✓
$1,000 USD receivedIn two separate months within the last three months.
✓
Less than 10% invalid traffic (IVT)Traffic quality must be suitable for review.
Not there yet? Our website readiness guide shows what to fix first.
HOW THE EXTRA REVENUE IS MADE
One auction. Every buyer.
With AdSense alone, one source of demand sets your price. In a unified auction, Google AdX and 15+ SSPs bid on the same impression at the same moment, and the highest price wins.
Google AdX$2.84
SSP 1 · Prebid$2.41
SSP 2 · Prebid$1.96
SSP 3 · Prebid$1.52
AdSense alone$0.88
Highest bid wins the impression
| Feature | AdSense alone | With MH AdX |
|---|---|---|
| Who bids | Google demand through AdSense | Google AdX plus 15+ SSPs |
| Ad formats | Standard AdSense units | Advanced formats and smart refresh |
| Reporting | AdSense reports | Revenue breakdowns, alerts and reviews |
| Support | Help centre and forums | A named team on WhatsApp and email |
| Apps and CTV | Separate products | AdMob mediation and CTV/FAST, same team |
WHY PUBLISHERS CHOOSE MH ADX
Ad revenue optimization built for publishers.
What you get when you work with us, in plain terms.
15+ SSPs competing with Google AdX for every impression
Prebid.js runs a unified auction alongside Google Ad Manager, so more demand bids on each ad slot and the highest price wins.
How header bidding worksUp to 95% to you
Publisher-first splits, up to 95/5 where available.
Estimate your ad revenueA free first review
We look at your site, traffic and setup, and tell you what's ready and what to fix.
Website readiness reviewGoogle AdX through MCM
Eligible publishers reach Google AdX through Multiple Customer Management (MCM). The invitation arrives in your own Google Ad Manager account, and you accept it there.
How AdX access worksKnow what every slot earns
Impressions, fill rate, viewability, page RPM and revenue, with alerts and regular optimization reviews.
Reporting and yieldWeb, app and CTV
Header bidding, Google Ad Manager, in-app mediation and CTV/FAST ads, handled by people you can reach directly.
All solutionsInvalid traffic kept in check
Bot detection, traffic source checks and policy-aware ad operations protect your account, because partners review traffic quality before and after approval.
Invalid traffic and compliance
GOOD QUESTIONS
Google AdX questions publishers ask
Here are a few things publishers commonly want to know.
Still unsure?Ask us directly. A real person replies.Ask on WhatsApp
What are the current screening requirements?+
For our current screening, publishers should have received at least $1,000 USD in two separate months within the last three months and have less than 10% invalid traffic. Partner-specific requirements may differ.
How much does it cost to discuss my website?+
The initial conversation is free. If a particular service or partner arrangement has fees or a revenue share, those terms should be explained before you agree to proceed.
Which publishers can contact you?+
We work with publishers worldwide. Fit depends on your content, traffic quality, geography, current monetization setup, and the requirements of any relevant provider.
What happens after I contact you?+
We review your website, traffic and current setup, then explain whether there's a suitable route and what it involves.
Do I need to change my ads.txt or ad code?+
Usually yes. Any new partner needs its lines in your ads.txt file, and the setup may need new ad tags or Ad Manager changes. We tell you exactly what to add, and our ads.txt guide explains how it works.
FROM THE BLOG
Latest publisher guides
Practical, sourced guides on AdX, ads.txt, AdSense problems and site readiness. All guides
GUIDE / HEADER BIDDING
Traffic Shaping in Programmatic Advertising for Publishers
Traffic shaping explained for publishers: who filters your bid requests, how it changes your bids, and the Prebid and supply path steps you control.
Read the guideGUIDE / REVENUE
Google Discover Traffic for Publishers (2026 Guide)
Google Discover traffic for publishers explained: get eligible, read the Search Console report and earn more per visit with a page set up for one-click readers.
Read the guideGUIDE / HEADER BIDDING
First Party Data Strategy for Publishers (2026 Guide)
A first party data strategy for publishers that lifts ad revenue: consent, collection, segments, PPID, Prebid and deals, with a setup table and checklist.
Read the guideGUIDE / HEADER BIDDING
Bidstream Data Explained for Publishers (2026 Guide)
Bidstream data explained for publishers: what each bid request reveals, who keeps it, and the Prebid and Ad Manager settings that limit what you share.
Read the guide
TALK TO OUR TEAM
Let’s talk about your inventory.
Tell us what you publish and how you monetize today. A member of our team will review your site and reply personally.
- WhatsApp+44 7446 370817
- Emailcontact@mhadx.com