---
title: Google AdX and Publisher Monetization via MCM - MH AdX
url: https://mhadx.com/
description: MH AdX helps publishers monetize with Google AdX through MCM partners, header bidding, CTV and app ads, with expert guidance on readiness and setup.
language: en
---
# Google AdX and header bidding. More buyers on every slot.

We get publishers into Google AdX through MCM, then run Prebid header bidding so AdX and 15+ SSPs compete for every impression. One team handles it from setup to payout, for websites, apps and CTV.

Get a free site review Check AdX eligibility

Our network

## Our partners

Ad-tech and publisher-services companies in the MH AdX network.

[Publisher monetization](https://bardnative.com/) [H&T GAMING AdTech solutions](https://hntgaming.me/) [AdTech & monetization](https://ehumps.com/) [Premium ad monetization](https://www.newdreamglobal.com/en)

Monetization partner

IAS Academy Publisher services

## Partner performance snapshot

2B+

Monthly ad impressions

600+

Active publishers

$1M+

Monthly revenue generated

35–45%

Average revenue increase reported

70%+

Viewability rate reported

What we do 9 services

## Everything between your inventory and the highest bid.

Start with what you publish.

For websites

### Websites and blogs

Get into Google AdX through MCM, then add Prebid header bidding so more buyers bid on every slot.

- [Google AdX and MCM](https://mhadx.com/adx-invitation-guidance)

- [Header bidding](https://mhadx.com/header-bidding)

- [Website monetization](https://mhadx.com/web-monetization)

[See website monetization →](https://mhadx.com/web-monetization)

For apps

### Mobile apps and games

AdMob mediation with rewarded, interstitial, native and app-open ads, set up with consent in place.

- [App monetization](https://mhadx.com/app-monetization)

- [Reporting and yield](https://mhadx.com/reporting-yield)

- [Compliance and IVT](https://mhadx.com/compliance-ivt)

[See app monetization →](https://mhadx.com/app-monetization)

For CTV

### Streaming and FAST channels

Ad pods and server-side ad insertion across Roku, Fire TV, Apple TV, Samsung and LG.

- [CTV and FAST](https://mhadx.com/ctv-monetization)

- [Reporting and yield](https://mhadx.com/reporting-yield)

- [Partner onboarding](https://mhadx.com/partner-onboarding)

[See CTV monetization →](https://mhadx.com/ctv-monetization)

### All services

[Compare every service →](https://mhadx.com/solutions)

### Get Google demand

[**Google AdX and MCM**We check your site, apply with you, and the invitation lands in your own Ad Manager account.](https://mhadx.com/adx-invitation-guidance) [**Site readiness review**What to fix before you apply, from policy pages to ads.txt.](https://mhadx.com/website-account-readiness) [**Partner onboarding**What to settle before you sign with any monetization partner.](https://mhadx.com/partner-onboarding) [**Compliance and IVT**Traffic checks and policy work that keep your account in good standing.](https://mhadx.com/compliance-ivt)

### Grow ad revenue

[**Website monetization**Display, video and native formats, smart refresh and IVT protection.](https://mhadx.com/web-monetization) [**Header bidding**Prebid with 15+ SSPs, bidding next to AdX on the same impression.](https://mhadx.com/header-bidding) [**App monetization**AdMob mediation with rewarded, interstitial, native and app-open ads.](https://mhadx.com/app-monetization) [**CTV and FAST**Ad pods and SSAI for Roku, Fire TV, Apple TV, Samsung and LG.](https://mhadx.com/ctv-monetization) [**Reporting and yield**RPM, fill, viewability and IVT for every slot, explained by a person.](https://mhadx.com/reporting-yield)

How it works

## From first look to _higher yield_

[Get a free site review →](https://mhadx.com/contact#lead-form)

1. 01

### Send us your site

1. Share your URL, where your traffic comes from and how you run ads today, through the contact form or WhatsApp.

2. 02

### Free site review

2. A member of our team checks traffic quality, policy pages and your current ad stack, then tells you which route fits.

3. 03

### Setup

3. We set up the right mix of AdX through MCM, Prebid header bidding, ads.txt and formats, and test it before it goes live.

4. 04

### Ongoing yield

4. Reporting on RPM, fill, viewability and IVT, with alerts and optimization reviews that show what to change next.

Included with MH AdX

## MH Shield keeps bots away from your ads

Our invalid-traffic protection checks every pageview before ads load, so bots and repeated clicks never count against your Google account. It's free for MH AdX publishers, and our team sets it up.

- Scores every pageview

- Stops click bombing

- No cookies or IP addresses

[See MH Shield →](https://mhadx.com/products/shield) [All products](https://mhadx.com/products/)

ADX READINESS CHECK

## Is your site ready for Google AdX?

For our current AdX invitation screening, publishers should be able to demonstrate:

✓

**$1,000 USD received**In two separate months within the last three months.

✓

**Less than 10% invalid traffic (IVT)**Traffic quality must be suitable for review.

Not there yet? Our [website readiness guide](https://mhadx.com/website-account-readiness) shows what to fix first.

HOW THE EXTRA REVENUE IS MADE

## One auction. Every buyer.

With AdSense alone, one source of demand sets your price. In a unified auction, Google AdX and 15+ SSPs bid on the same impression at the same moment, and the highest price wins.

_Illustration of a unified auction where Google AdX and three SSPs outbid AdSense for one ad slot_

| Feature | AdSense alone | With MH AdX |
|---|---|---|
| Who bids | Google demand through AdSense | Google AdX plus 15+ SSPs |
| Ad formats | Standard AdSense units | Advanced formats and smart refresh |
| Reporting | AdSense reports | Revenue breakdowns, alerts and reviews |
| Support | Help centre and forums | A named team on WhatsApp and email |
| Apps and CTV | Separate products | AdMob mediation and CTV/FAST, same team |

AdSense alone compared with Google AdX through MH AdX

WHY PUBLISHERS CHOOSE MH ADX

## Ad revenue optimization built for publishers.

What you get when you work with us, in plain terms.

HEADER BIDDING

### 15+ SSPs competing with Google AdX for every impression

Prebid.js runs a unified auction alongside Google Ad Manager, so more demand bids on each ad slot and the highest price wins.

[How header bidding works](https://mhadx.com/header-bidding)

REVENUE SHARE

### Up to 95% to you

Publisher-first splits, up to 95/5 where available.

[Estimate your ad revenue](https://mhadx.com/ad-revenue-calculator)

FREE REVIEW

### A free first review

We look at your site, traffic and setup, and tell you what's ready and what to fix.

[Website readiness review](https://mhadx.com/website-account-readiness)

ADX ACCESS

### Google AdX through MCM

Eligible publishers reach Google AdX through Multiple Customer Management (MCM). The invitation arrives in your own Google Ad Manager account, and you accept it there.

[How AdX access works](https://mhadx.com/adx-invitation-guidance)

REPORTING

### Know what every slot earns

Impressions, fill rate, viewability, page RPM and revenue, with alerts and regular optimization reviews.

[Reporting and yield](https://mhadx.com/reporting-yield)

ONE TEAM

### Web, app and CTV

Header bidding, Google Ad Manager, in-app mediation and CTV/FAST ads, handled by people you can reach directly.

[All solutions](https://mhadx.com/solutions)

TRAFFIC QUALITY

### Invalid traffic kept in check

Bot detection, traffic source checks and policy-aware ad operations protect your account, because partners review traffic quality before and after approval.

[Invalid traffic and compliance](https://mhadx.com/compliance-ivt)

GOOD QUESTIONS

## Google AdX questions publishers ask

Here are a few things publishers commonly want to know.

**Still unsure?**Ask us directly. A real person replies. [Ask on WhatsApp](https://mhadx.com/contact)

### What are the current screening requirements? +

For our current screening, publishers should have received at least $1,000 USD in two separate months within the last three months and have less than 10% invalid traffic. Partner-specific requirements may differ.

### How much does it cost to discuss my website? +

The initial conversation is free. If a particular service or partner arrangement has fees or a revenue share, those terms should be explained before you agree to proceed.

### Which publishers can contact you? +

We work with publishers worldwide. Fit depends on your content, traffic quality, geography, current monetization setup, and the requirements of any relevant provider.

### What happens after I contact you? +

We review your website, traffic and current setup, then explain whether there's a suitable route and what it involves.

### Do I need to change my ads.txt or ad code? +

Usually yes. Any new partner needs its lines in your ads.txt file, and the setup may need new ad tags or Ad Manager changes. We tell you exactly what to add, and our [ads.txt guide](https://mhadx.com/blog/ads-txt-guide-for-publishers) explains how it works.

FROM THE BLOG

## Latest publisher guides

Practical, sourced guides on AdX, ads.txt, AdSense problems and site readiness. [All guides](https://mhadx.com/blog/)

GUIDE / AD OPERATIONS

### Display Ads Sizes for Each Ad Slot (2027 Guide)

Display ads sizes to enable in each ad slot, with the Ad Manager and AdSense steps, size mapping code and the space to reserve so your pages don't jump.

[Read the guide](https://mhadx.com/blog/display-ads-sizes)

GUIDE / HEADER BIDDING

### Advert Technology Explained for Publishers (2027 Guide)

Advert technology explained: the tools that buy, sell, serve and check online ads, who uses each one, and which ones a publisher needs in 2027.

[Read the guide](https://mhadx.com/blog/advert-technology)

GUIDE / HEADER BIDDING

### Traffic Shaping in Programmatic Advertising for Publishers

Traffic shaping explained for publishers: who filters your bid requests, how it changes your bids, and the Prebid and supply path steps you control.

[Read the guide](https://mhadx.com/blog/traffic-shaping)

GUIDE / REVENUE

### Google Discover Traffic for Publishers (2027 Guide)

Google Discover traffic for publishers explained: get eligible, read the Search Console report and earn more per visit with a page set up for one-click readers.

[Read the guide](https://mhadx.com/blog/google-discover-traffic-for-publishers)

TALK TO OUR TEAM

## Let’s talk about your inventory.

Tell us what you publish and how you monetize today. A member of our team will review your site and reply personally.

- WhatsApp [+44 7446 370817](https://mhadx.com/contact)

- Email [contact@mhadx.com](mailto:contact@mhadx.com)

---

MH AdX: publisher monetization (Google AdX via MCM, header bidding, app and CTV ads). Contact: contact@mhadx.com, WhatsApp +44 7446 370817, https://mhadx.com/contact. Site index for AI agents: https://mhadx.com/llms.txt