https://mhadx.com/blog/Guides for publishers on AdX, CTV and ad monetization.en https://mhadx.com/blog/traffic-shapinghttps://mhadx.com/blog/traffic-shapingFri, 13 Nov 2026 06:00:00 +0000Header biddingTraffic shaping explained for publishers: who filters your bid requests, how it changes your bids, and the Prebid and supply path steps you control. https://mhadx.com/blog/google-discover-traffic-for-publishershttps://mhadx.com/blog/google-discover-traffic-for-publishersFri, 13 Nov 2026 06:00:00 +0000RevenueGoogle Discover traffic for publishers explained: get eligible, read the Search Console report and earn more per visit with a page set up for one-click readers. https://mhadx.com/blog/first-party-data-strategy-for-publishershttps://mhadx.com/blog/first-party-data-strategy-for-publishersThu, 12 Nov 2026 06:00:00 +0000Header biddingA first party data strategy for publishers that lifts ad revenue: consent, collection, segments, PPID, Prebid and deals, with a setup table and checklist. https://mhadx.com/blog/bidstream-datahttps://mhadx.com/blog/bidstream-dataThu, 12 Nov 2026 06:00:00 +0000Header biddingBidstream data explained for publishers: what each bid request reveals, who keeps it, and the Prebid and Ad Manager settings that limit what you share. https://mhadx.com/blog/universal-idhttps://mhadx.com/blog/universal-idWed, 11 Nov 2026 06:00:00 +0000Header biddingWhat is a universal ID, how do SharedID, UID2 and PPID work, and do you still need one now Chrome keeps cookies? A publisher guide with Prebid setup steps. https://mhadx.com/blog/supply-side-platformhttps://mhadx.com/blog/supply-side-platformWed, 11 Nov 2026 06:00:00 +0000Header biddingWhat is a supply side platform? How an SSP sells your ad space, the settings that change what you earn, real SSP examples and how to choose one, for publishers. https://mhadx.com/blog/real-time-biddinghttps://mhadx.com/blog/real-time-biddingWed, 11 Nov 2026 06:00:00 +0000Header biddingWhat is real time bidding and how does it work? See what a bid request holds, how the auction picks a winner and which RTB settings publishers control. https://mhadx.com/blog/privacy-sandbox-for-publishershttps://mhadx.com/blog/privacy-sandbox-for-publishersWed, 11 Nov 2026 06:00:00 +0000Header biddingPrivacy Sandbox for publishers, after Google retired it. Which parts are gone, which still matter, and what to remove or keep in your ad stack. https://mhadx.com/blog/cookie-syncinghttps://mhadx.com/blog/cookie-syncingWed, 11 Nov 2026 06:00:00 +0000Header biddingWhat is cookie syncing, how do sync pixels match IDs between SSPs and DSPs, and what does it cost your pages? A plain 2026 guide for website publishers. https://mhadx.com/blog/bid-shadinghttps://mhadx.com/blog/bid-shadingWed, 11 Nov 2026 06:00:00 +0000Header biddingWhat is bid shading, why do buyers lower their bids in first-price auctions, and what can you do about it? A plain guide for publishers, with a worked example. https://mhadx.com/blog/ad-network-vs-ad-exchangehttps://mhadx.com/blog/ad-network-vs-ad-exchangeWed, 11 Nov 2026 06:00:00 +0000Header biddingAd network vs ad exchange for publishers: how each one sells your ad space, who sets the price, what each costs you, and when to move from a network to an exchange. https://mhadx.com/blog/ad-auctionhttps://mhadx.com/blog/ad-auctionWed, 11 Nov 2026 06:00:00 +0000Header biddingHow does an ad auction work? Follow one impression from page load to the winning bid, see who bids and how the price is set, and learn what publishers control. https://mhadx.com/blog/programmatic-media-buyinghttps://mhadx.com/blog/programmatic-media-buyingSat, 07 Nov 2026 06:00:00 +0000Header biddingWhat is programmatic media buying, how do buyers purchase your ad space, and what do they check first? A plain 2026 guide for website publishers who sell ads. https://mhadx.com/blog/contextual-advertisinghttps://mhadx.com/blog/contextual-advertisingSat, 07 Nov 2026 06:00:00 +0000Header biddingWhat is contextual advertising, how do buyers target your pages by topic, and which signals should you send them? A plain 2026 guide for website publishers. https://mhadx.com/blog/third-party-cookieshttps://mhadx.com/blog/third-party-cookiesFri, 06 Nov 2026 06:00:00 +0000Header biddingWhat are third party cookies, how does ad tech use them, and what does Chrome's 2025 decision mean for your ad revenue? A plain guide for website publishers. https://mhadx.com/blog/programmatic-display-advertisinghttps://mhadx.com/blog/programmatic-display-advertisingFri, 06 Nov 2026 06:00:00 +0000Header biddingProgrammatic display advertising for publishers: how banner slots are sold in real-time auctions, how it differs from display ads, and what raises what you earn. https://mhadx.com/blog/prebid-js-setuphttps://mhadx.com/blog/prebid-js-setupThu, 05 Nov 2026 06:00:00 +0000Header biddingPrebid.js setup for publishers: build your own file, add bidders, match price granularity to Ad Manager line items, then test every bid before launch. https://mhadx.com/blog/dmp-for-publishershttps://mhadx.com/blog/dmp-for-publishersThu, 05 Nov 2026 06:00:00 +0000Header biddingA DMP for publishers explained: what a data management platform does, DMP vs CDP vs DSP, the built-in options that replace one, and when buying a DMP pays off. https://mhadx.com/blog/programmatic-advertising-for-publishershttps://mhadx.com/blog/programmatic-advertising-for-publishersWed, 04 Nov 2026 06:00:00 +0000Header biddingProgrammatic advertising for publishers explained: how the auction works, who takes a cut, which deal types pay more, and what to set up on your own site. https://mhadx.com/blog/dsp-vs-ssphttps://mhadx.com/blog/dsp-vs-sspWed, 04 Nov 2026 06:00:00 +0000Header biddingDSP vs SSP for publishers: what a demand-side platform does, how it meets your SSP in each auction, who takes which fee, and what DSPs check before they bid. https://mhadx.com/blog/walled-garden-advertisinghttps://mhadx.com/blog/walled-garden-advertisingTue, 03 Nov 2026 06:00:00 +0000Header biddingWalled garden advertising explained from the publisher side: how Google, Meta and Amazon keep data in, and how open-web sites win budgets back. https://mhadx.com/blog/adx-vs-adsensehttps://mhadx.com/blog/adx-vs-adsenseTue, 03 Nov 2026 06:00:00 +0000AdXAdX vs AdSense compared for publishers: access, revenue share, floors, deals, payments and reports, with the net maths to run before you switch. https://mhadx.com/blog/1-million-impressions-per-monthhttps://mhadx.com/blog/1-million-impressions-per-monthTue, 03 Nov 2026 06:00:00 +0000RevenueWhat 1 million impressions per month really pays a website: the RPM formula, impressions vs page views, a revenue table and the factors that move the number. https://mhadx.com/blog/what-is-ecpmhttps://mhadx.com/blog/what-is-ecpmMon, 02 Nov 2026 06:00:00 +0000RevenueWhat eCPM means for web and app publishers: the formula, a worked example, how AdMob and Ad Manager report eCPM, and why it moves when fill or floors change. https://mhadx.com/blog/sellers-json-explainedhttps://mhadx.com/blog/sellers-json-explainedMon, 02 Nov 2026 06:00:00 +0000Ad operationsWhat sellers.json is, what each field means, how it pairs with ads.txt, and how publishers check and fix a confidential or missing sellers.json entry. https://mhadx.com/blog/interstitial-ads-cpmhttps://mhadx.com/blog/interstitial-ads-cpmMon, 02 Nov 2026 06:00:00 +0000RevenueWhy interstitial ads CPM runs higher than banners, what sourced data shows, Google's interstitial ad rules for web and AdMob, and how to test without losing RPM. https://mhadx.com/blog/banner-ad-sizeshttps://mhadx.com/blog/banner-ad-sizesMon, 02 Nov 2026 06:00:00 +0000Ad operationsThe standard banner ad sizes Google and the IAB list, which ones get the most demand, which to drop, and how to set multi-size slots without layout shift. https://mhadx.com/blog/app-ads-txt-setup-errorshttps://mhadx.com/blog/app-ads-txt-setup-errorsSun, 01 Nov 2026 06:00:00 +0000App monetizationWhat app-ads.txt is, how to create and host it on your developer website, the line format, and how to fix AdMob errors such as app-ads.txt not found. https://mhadx.com/blog/monetize-roku-channelhttps://mhadx.com/blog/monetize-roku-channelSat, 31 Oct 2026 06:00:00 +0000CTVHow to monetize Roku channel content with ads: Roku's revenue models, the Roku Advertising Framework rules, ad insertion, app-ads.txt and demand setup. https://mhadx.com/blog/adsense-cpm-rpm-explainedhttps://mhadx.com/blog/adsense-cpm-rpm-explainedFri, 30 Oct 2026 06:00:00 +0000RevenueAdSense CPM explained for publishers: how per-impression pay works, how CPM differs from RPM, the revenue-share maths and what really raises your earnings.